“The blog from former President Trump – originally touted as his own social media ‘platform’ – generated engagement roughly on par with the top posts from mid-market local newspapers, according to exclusive data from NewsWhip. Even with his considerable base of support, Trump was unable to defy the laws of social media physics by getting political followers to change their habits. The move to shut down the page this week acknowledged the flawed assumption that if you build it, they will come. The numbers, a far cry from the audience Trump commanded with his Twitter and Facebook accounts, show the limits of Trump’s power without access to the biggest platforms. Trump’s attention monopoly has steadily waned since late January, as he lost both the power of his office and of his social media megaphones” – Axios.