Media's suck-up moment https://t.co/usimJ9uOcb

— Axios (@axios) December 23, 2024

“Fearing political retribution and strained by new business challenges, media companies that once covered President-elect Trump with skepticism – and in many cases, disdain – are reconsidering their approach,” Axios reports in a “humblebrag” about how they (mostly) were way ahead of the curve on that during a campaign season that saw major innovation in the both-sides-iverse.

“Why it matters: Trump’s decisive victory in November has forced media executives to put their business interests ahead of their personal politics,” the visionaries behind “Be Smart” write, sharing their corporate leadership’s secrets to success in a changed business environment.

“State of play: Amid a record media trust deficit, outlets once critical of Trump are now making overtures to the former and future president, and the majority of American voters who voted for him,” Axios continues with an air of distance as if they’re reporting on, say, the Japanese fishing industry’s challenges amid lowered trade barriers in the Indo-Pacific region…

…And not an outlet known for having made exactly that kind of overture.

“The big picture: Compare that to the resistance media era that started in 2016, with outlets like the Washington Post garnering tough-on-Trump reputations (and thousands of subscriptions),” the glorified listicle continued, with a signature Axios indented bullet point adding “This time around, national outlets — struggling to regain viewers and subscribers — are trying to signal they’re no longer out for blood,” a signal heard loud and clear from Axios long before the other guys.

They’re truly sorry about the Glenn Youngkin thing. It was a mistake and they hope Trump can forgive them for their daydreaming about the vest guy’s viability as a 2024 GOP nominee.

Ughhhh, holy fuck this is so ridiculous coming from Axios.

And true. It’s been obvious for a while now the MSM willingly abdicated their responsibility over the past year and now they’re forced into supplication to the very shitshow they helped make happen.

There can be no question now that the anti-MAGA media need to build themselves to be as formidable a force as the right wing propaganda-industrial complex, and independent outlets willing to call out the bullshit and be real with audiences funded properly by like-minded billionaires – and their readership whenever possible (Cough cough – click here to support National Zero).