“The Trump campaign is launching an aggressive four-day digital advertising campaign that will take over some of the internet’s most conspicuous real estate during the three marquee days of the Democratic National Convention, which most viewers will watch online” New York Times reports.

“Adhering to the president’s penchant for focusing attention on himself during major Democratic events, the Trump campaign will be taking over the banner of YouTube for 96 hours starting on Tuesday, the second day of the convention, an expensive and far-reaching digital gambit. The campaign will also blanket the home pages of The Wall Street Journal, The Washington Post and FoxNews.com with Trump campaign ads. Even non-D.N.C. programming will be inundated with Trump ads, as the campaign has bought premium, or ‘unskippable,’ ads on sites like Hulu. The campaign amounts to ‘high-seven figures,’ a significant sum to spend online in such a short period of time, and could top $10 million based on the engagement metrics of some ads (a few digital ads are sometimes charged extra based on engagement). The takeover of the YouTube banner and the news sites’ home pages are national buys, while the spending for Hulu and others will be in swing states. It’s an attempt to be as digitally ubiquitous as possible during a nearly all-digital convention, and the Trump campaign will be tailoring its message to a direct attack on the Democratic platform as a far-left manifestation of a Republican’s worst fears. Trump campaign officials said they were able to grab the digital slots because the Democrats, who moved their original convention date, had not purchased the time for the original week in July, nor for the new one beginning on Monday.”