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Biden campaign to advertise with virtual items in ‘Animal Crossing’

New York Times: “It’s been a long summer on your Animal Crossing island. You’ve shaken a lot of trees and caught a lot of cicadas. You’ve cornered the Stalk Market with more turnips than anyone thought possible. You’ve bought more furniture from the Nooks than your house can hold. But Joe Biden’s campaign thinks you might want a reminder of news from the real world: a virtual campaign sign for your virtual yard.”

“The campaign said it had made four signs available on the platform on Tuesday, the day autumn started in the Nintendo Switch game. One sign bears the Biden-Harris logo; others say ‘Team Joe’ and ‘Joe,’ with the ‘E’ rendered in Pride colors. The fourth carries a stylized image of Mr. Biden’s signature aviator sunglasses. This is not the first time a political campaign tried to capitalize on a popular video game. But it may be the first effort to involve this much wood-chopping, bug-catching and buying of kitchen appliances from raccoons. President Trump’s campaign was dismissive of the stunt. ‘This explains everything: Joe Biden thinks he’s campaigning for President of Animal Crossing from his basement,’ Samantha Zager, the campaign’s deputy national press secretary, said in an email. ‘The Trump campaign will continue to spend its resources campaigning in the real world with real Americans,’ she said. ‘And there still has been no Joe Biden boat parade.'”

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