After 70 years, Swedish furniture maker IKEA will no longer publish its iconic catalogue, one of the most-circulated publications in the world, next year, Reuters reports.
The catalogue inspired generations of people around the world to visit IKEA stores to pick up their Poäng armchair or redecorate their kids’ bedroom around a new Vitval bunk bed. Maybe you just need a new Nävlinge lamp for your home office. And while you’re there, you’ll be enticed by the store’s Swedish meatballs.
“The number of copies has gone down, but we have also seen that people have much more used our website, apps and social media. The catalogue became less and less important,” said Konrad Gruss, Managing Director at franchisor Inter IKEA Systems – a division of brand owner Inter IKEA Group.