New York Magazine’s Olivia Nuzzi brings the epic tale surrounding the infamous Four Seasons Landscaping parking lot press conference on November 7th:
“It’s hard to know what counts as a fuckup when you work for Donald Trump. Looked at by the standards of a traditional campaign with a traditional candidate who possesses a minor-to-moderate capacity for traditional human feelings, like shame, what happened at Four Seasons Total Landscaping, or the fact that it happened at all, was a disaster. A press conference is supposed to convince the public of whatever case you’re making through the act of being – or more likely pretending to be – transparent. That is, obviously, not what happened on the blacktop. But looked at in terms of attention generated and relevance sustained, two other goals of a press conference, the thing was a clear success. Plus it was the rare political joke that appealed to everyone.”