“March for Our Lives co-founder David Hogg tweeted on Thursday that he and software developer William LeGate are launching a pillow company to compete against MyPillow, which is led by Trump supporter CEO Mike Lindell. Lindell is one of former President Trump’s most adamant defenders and has repeatedly shared unsubstantiated conspiracy theories about the election since President Biden took office. Hogg wrote that he and LeGate hope to ‘sell $1 million of product within our first year’ and to launch in about six months. ‘We would like to do it sooner but we have strict guidelines on sustainability and U.S. based Union producers,’ Hogg added. ‘Mike isn’t going to know what hit him – this pillow fight is just getting started.’ MyPillow CEO Mike Lindell told Axios, ‘Good for them. Nothing wrong with competition that does not infringe on someone’s patent'” – Axios.