Politico: “To Donald Trump’s previous failures as airline owner, football team operator, steak entrepreneur, magazine publisher, university proprietor, casino owner, mortgage lender, vodka merchant and all the rest, prepare to add failed social media entrepreneur to the list. According to Trump adviser Jason Miller on Fox News on Sunday, the former president will start his own platform ‘in probably two or three months.’ Trump has held ‘high-powered meetings’ about the startup at Mar-a-Lago, Miller added. ‘This is something that I think will be the hottest ticket in social media.’ This idea, which deserves to be catalogued next to the trial balloon the Trump camp sent up at the beginning of the year about him starting his own TV network, has little to no chance of succeeding as a business venture. Like the vaporous trial balloons he sent up during his presidency – to replace Obamacare, defeat Covid-19, not play golf because he would be too busy working, eliminate the federal deficit, get Mexico to pay for the wall and release his tax returns – this new Trump promise by proxy to take on Facebook and Twitter, which banned him after the Jan. 6 attack on the Capitol for glorifying violence, is doomed to crash like the Hindenburg.”

“Standing up a social media platform is so completely outside of Trump’s areas of business expertise – real estate, resorts and licensing – that if he does succeed in launching it, there’s very good reason to expect it will flame out the way his other dilettantish forays into airlines, sports, education and booze did: with losses and lawsuits. Silicon Valley has been filled to overflowing already with the compost of social media ventures – Friendster, Vine, FriendFeed and Yik Yak, just to name a few – that failed to dethrone Facebook and Twitter. Most notably, Google, whose parent company now has a market cap of $1.4 trillion and which knows a thing or two about technology, made at least four runs at creating a social media company to compete with Facebook: Google Buzz, Google Wave, Orkut, and Google+. All failed miserably. What does Donald Trump have that Google didn’t? Well, Trump’s people would tell you, he has the effervescence of Donald Trump! When Trump’s Twitter account was revoked in January, he had almost 90 million followers. Surely, some of those will follow him to a new social media site, but even millions following one guy won’t be enough to make the site viable.”