Athletic giant Adidas will end its partnership with former right wing 2020 third-party presidential candidate Kanye West over his anti-semitic meltdown as early as Tuesday, Bloomberg reports. The ubiquitous “Yeezy” sneakers with their ridiculous “SPLY-350” written backwards that have been a staple of Adidas’s lineup over the past decade, making up as much as 8% of sales for the company, could continue as Adidas owns the intellectual property.
UPDATE 10/25/2022 6:43 AM EDT: Adidas officially ended the partnership on Tuesday. “Adidas does not tolerate antisemitism and any other sort of hate speech. [Kanye West’s] recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion. mutual respect and fairness. After a thorough review, the company has taken the decision to terminate the partnership with [Kanye West] immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the adidas Yeezy business with immediate effect,” the company said in a statement.