After Elon Musk’s plan to sell “blue check” accounts that previously denoted verified users led to thousands of fake “verified” accounts for everyone from George Washington to Barney the Dinosaur, Twitter pulled the Blue service to work out the problems the program led to, NBC News reports.
The option to purchase the service was removed from Twitter sometime Thursday, with the icon for subscribers missing from their menus Thursday morning. A page that once had Twitter Blue subscription forms now just has information on it; a prompt says to go to the iOS app to sign up, but there is no sign-up option on the iOS app.
Musk touted the subscription service for Twitter after he bought the extensive social media platform for $44 billion about two weeks ago. Since then, all he’s done is fire the company’s moderating and ethics teams, devalued the blue check, and spent two weeks whining that he bought a nonprofitable company.