“Fans have been clamoring for McDonald’s Chicken Big Mac – a twist on the original Big Mac that has been a fan favorite since 1968 – to debut in the US. After making appearances on McDonald’s menus around the world, US fans are now getting their chance to experience this limited time offer starting Oct 10, at participating locations while supplies last. ‘With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,’ said Tariq Hassan, Chief Marketing Officer at McDonald’s. ‘By tapping into some of our fans’ biggest passions from dupe culture to live-streaming, we’re able to serve up more than just a sandwich. There truly is something for everyone to enjoy in this campaign and we’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants,'” says McDonald’s in a press release more about a “dope” and “fly” marketing campaign for “urban, trendy” dickwads than the actual goddamned Chicken Big Mac.

It seriously better not just be fucking McChicken patties switched in for the “beef” patties. It probably is though. That would be so on-brand for McDonald’s to just mix together two items already on their menu and market it as “new.” The fact that there’s no “grilled” option is a tell that they’re going to go with the cheaper, lower-quality chicken product on their menu. If the patty is a smaller version of the full price crispy chicken sandwiches then yeah, this could be decent.

But McDonald’s guilty until proven innocent here. No marketing bullshit will save them.