The Senior Brand Director for Cheez-It on Tuesday issued a statement hailing the boldness of the orange-colored squares’ upcoming limited run of “Cheez-It x Wendy’s Baconator®” variation on the traditional Cheez-It snack crackers, effectively goading rival brands into attempting similar acts of boldness necessary to challenge the supreme craveability of the Baconator Cheez-Its.

“Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100 percent real cheese – and we’re always looking for new ways to surprise them with bold, flavor-packed experiences,” said Senior Brand Director Cara Tragseiler, asserting the fanatic loyalty of those whom regularly consume her product. “With Wendy’s, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can,” the fierce valkyrie roared with a fury that undoubtedly loosened the bowels of the lesser souls on the brand management teams of Triscuit and Ritz.

“The mouthwatering mashup combines the signature crunch and taste of Cheez-It with the layers of flavor that make Wendy’s Baconator a fan-favorite. Each bite delivers the 100 percent real cheese taste Cheez-It is known for, amplified with savory Applewood smoked bacon flavor – bringing the full burger experience to snack time, no drive-thru required,” Tragseiler’s triumphal press release continued. “The new Cheez-It x Wendy’s Baconator Crackers will be hitting shelves nationwide this July for a limited time, but for those looking to get a first taste even sooner, the crackers will be available for purchase along with the ultimate Cheez-It x Wendy’s Baconator bundle exclusively on CheezIt.com. The bundle features the craveable new crackers plus a Wendy’s Frosty keychain tag. Snag it while supplies last – and get free shipping with code CHEEZBURGER.”