“Mission Foods, the world’s leading brand for tortillas and wraps, is proud to introduce its newest Better for You innovation: Mission Gluten-Free Chickpea Tortillas. Crafted with roasted chickpea flour, these new tortillas bring a fresh twist to the gluten-free aisle with soft texture, high fiber and big flavor in every bite. Whether you’re eating gluten-free or just looking to mix up mealtime, Mission Gluten-Free Chickpea Tortillas offer the tastiest new option in wraps, tacos and all your favorite creations for customers with plant-based preferences,” says Mission in a press release announcing their new pandering to the dorks who obsess over gluten like it’s still fucking 2007.
“‘We’re always listening to our customers and looking for ways to meet their needs, tastes and lifestyles,’ said Garret Adrian, senior brand manager, Mission Foods. ‘With our new Chickpea Tortillas, we’re giving people the bold flavor and nutrition they want, while staying true to the quality they expect from a Mission Foods tortilla,'” the release continued and holy shit why don’t they just market corn tortillas to these gluten truthers instead? Why chickpeas?