A year after shattering conventional attitudes toward bacon and infusions with the utterly seismic debut of the Cinnamon Toast Crunch “Cinnadust”-seasoned 12 oz pre-cooked weight packs of HORMEL® BLACK LABEL® Bacon, the alchemists at the processed food conglomerate are at it again with a whole new collab. From a Hormel press release: “Two flavor powerhouses, HORMEL® BLACK LABEL® bacon and Frank’s RedHot®, have joined forces to ignite taste buds with a bold new limited-edition product – HORMEL® BLACK LABEL® Frank’s RedHot® flavored bacon. Available now for a limited time, each hardwood-smoked strip is crafted to deliver crispy perfection layered with savory depth and a bold burst of heat that fans of both brands will instantly recognize and crave.”

“To celebrate the launch, fans are encouraged to participate in the #OnEverythingChallenge, starting Tuesday, Oct 28, by sharing their wildest food mashups featuring bacon and hot sauce on social media. Think spicy bacon ice cream, bacon-wrapped pickles, even bacon-infused cupcakes.”

“Bacon plays a larger-than-life role in consumers’ lives. It’s more than food. It’s a symbol, a feeling, an experience. That’s what the makers of the HORMEL® BLACK LABEL® brand believe. First established in 1963, the HORMEL® BLACK LABEL® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match,” the superlative-laden war cry continued.