“Beloved comedian, actor, entrepreneur, and passionate dog dad Kevin Hart has officially entered the pet care industry with the launch of Hartfelt™, a premium pet food brand designed to give dogs the same quality of nutrition humans expect for their families. The brand concept was born from Hart’s deep love for dogs and his frustration with the way most commercial dog foods are produced, often packed with fillers, harsh chemicals, and overly processed ‘meat meals’ that strip away vital nutrients. After realizing many pet owners unknowingly settle for these low-quality options, Hart made it his mission to help people support their pets as family,” says a press release heralding the launch of Hartfelt™, the first word of which was already a lie and therefore instantaneously undermining the feeling of trust the premium brand apparently intended to foster in canine families.