Having given up on messaging like “We lowered your gas and grocery prices,” “ICE is protecting American citizens from violent illegal alien maniacs who would shoot them four times in the face unprovoked,” “Bill Clinton is the only president with alleged to have raped Jeffrey Epstein’s sex trafficking victims,” “We’re entitled to five more seats,” “Look at how awesome our Obamacare replacement plan is,” and “The Big Beautiful Bill cut taxes for working families,” the top minds of the Trump and Republican Party political messaging teams held a little powwow at the former Trump DC Hotel to come up with a game plan for the next six months of the usual overdone propaganda ops.
According to CNN, the best that White House Chief of Staff Susie Wiles, Team Orange top strategist James Blair, and other MAGA minions could come up with was “You think everything sucks now? It’ll be even worse if Democrats win the House and Senate.” Now that was not a direct quote, but the actual summation from one of the scumbags present was that Dems want “to make it a referendum on, ‘Do you think everything is perfect?’ For us, it’s about, do you want to go forward and continue the work that is being successful and finish the job? Or go backwards to record inflation and high crime?” without so much of a hint of irony on the tonal overlap with “We’re not going back!”
Remember how confident Dems were that Americans would not return to power the convicted felon, adjudicated rapist, the bloated corpse endowed like a piglet tail who lasted approximately 120 seconds during a coerced sexual encounter with a porn star, the racist criminal shitbrain who thought bleach would be a viable COVID treatment? Shouldn’t top Republicans actually kind of understand that better that anyone given their successful memory-holing campaign of 2024?
And if they needed something more straightforwardly analogous then maybe the failure of the 2018 line of “Nancy Pelosi was Speaker of the House during the 2008 Great Recession!” to stop the GOP from losing 39 House seats that year – during a good economy – might fit as instructive.
“It’s all forward looking and it’s not really about the White House,” said another Republican in the room during the meeting, describing the core of the campaign as warning voters that if Dems win the House or even the Senate, then “it means gridlock, it means nothing gets done at all. And we don’t believe that’s what the American public wants.” This is as though the people who show up for the midterms, a smaller and more politically-literate electorate than in presidential years, don’t understand that and moreover don’t consider that to be plus if it means that healthcare cuts and other horrible shit are the things not getting done because of said gridlock.
Or that gridlock wasn’t marketed as a plus to 2022 midterm voters during the Biden Administration.
— Rep. Jim Jordan (@Jim_Jordan) April 22, 2026
Anyway this is where they’re at with just over six months to go, with Jim Jordan and Brian Kilmeade helping AM radio listeners soothe away the pain of Virginia being just the latest defeat in a fight that they never should have started, the firewall they promised to build last year didn’t work out because the Dems unexpectedly built their own, and “We’re not going back” being appropriated and retooled.
No real reason to see why it won’t stick until November. Unfalsifiability is a pleasant comfort zone for a party that eats, sleeps, and breathes bullshit lies they tell themselves and voters.