“With basketball taking over screens nationwide, Pizza Hut – the Official Pizza Partner of March Madness® – is kicking off the tournament with limited edition menu items featuring new recipes and a pop-culture partnership built for game-day gatherings. In honor of the 30th anniversary of Space Jam, Pizza Hut is teaming up with Warner Bros. Discovery Global Consumer Products (WBDGCP) for a limited-time collaboration that brings basketball, nostalgia and fan-favorite food together,” says a Wednesday Pizza Hut press release that solves the vexing mystery of why Domino’s had to use the gratingly obvious and forced workaround of “Big Tournament” in theirs earlier this month.
What? That was a big deal! It was so stupid it just had to be pasted in here after no fewer than three “articles” about the prevalence of “Big Game” in pre-Super Bowl marketing press releases. Some people were wondering if it was Little Caesars or Papa John’s or Pizza Hut that landed the marketing deal with the NCAA to be allowed to use “March Madness” in their marketing bullshit so it was important to follow up. It was almost kind of a “cliffhanger” situation, like a season finale on TV.