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USA Today to establish paywall for some content

USA Today, the stalwart newspaper of travelers around the country, is updating its website to install a paywall for some stories that are exclusive to its site and the sites of 200 local outlets in the USA Today Network, according to a memo posted on the website.

The move follows a model of a number of other media outlets that either limit monthly pageviews for non-subscribers or includes exclusive content for people who pay a fee.  As the circulation of the print version of the newspaper falls, news outlets are increasingly reliant on revenue from their websites to support their business models.

“Much of the content on USA TODAY will still be free. But you’ll find a selection of stories each day marked ‘subscriber only,'” the outlet reports.  “These will be exclusive investigations,  sophisticated visual explainers, thought-provoking takes on the news and immersive storytelling.”

The USA Today Network includes local papers such as  Arizona Republic, Detroit Free Press and the Providence (R.I.) Journal.  These local papers mimic the layout of the USA Today website and include content from their partner outlets.  Many of them have previously included paywalls for some content, but others have maintained free access.

USA Today made a splash in journalism when it was introduced 40 years ago, with bold graphics, consistent color photography and short stories instead of consistent long-form journalism.  It found a niche in the traveler market, where people want to catch up on sports scores and news without having the time to read long stories.  It’s weather map revolutionized the way newspapers depicted local weather.

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