“From late December 2019 through Nov. 2, 67 percent of U.S. adults who identify as Republican viewed Fox News favorably, according to Morning Consult’s Brand Intelligence, which tracks consumer attitudes of thousands of brands, while roughly 16 percent had an unfavorable view of the cable channel. Then came election night, when Fox News was the first news organization to project a Trump loss in the battleground state of Arizona” Morning Consult reports.
“The announcement reportedly enraged the president, and in the days since he has continued to wallop the network on Twitter, saying its ratings have ‘completely collapsed,’ criticizing its coverage of his supporters’ rally in Washington, D.C., on Nov. 14 and suggesting that his followers turn instead to One America News Network or Newsmax, two conservative cable news networks. It appears such rhetoric has impacted public opinion of the brand. In polling conducted Nov. 9-16, the network’s average favorability rating among GOP respondents has dropped 13 percentage points, to 54 percent, and the average share of those with an unfavorable view of the network nearly doubled, to 30 percent. “