Taco Bell is offering a $10 per month subscription service, dubbed their "Taco Lover's Pass", for those who are interested in dying before they make it out of their sixties. Those who want to curtail their life-span through poor eating can begin the process by downloading the Taco Bell app and subscribing to their "Taco Lover's Pass," service. Individuals can then order items from the special "Taco Lovers," menu, and as a bonus receive one free taco per day, up to thirty per month.
Taco Bell is just one of several stores that are using subscription services to draw customers into their stores on a regular basis, reports Axios. Vendors are betting that customers will come into the store to purchase their own free item, then load up on additional food items with each visit.