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Perce|eption Brand creates apparel + goods for the tactical athlete. https://t.co/1RDzgMQ6uz pic.twitter.com/7rQ4s478Zl— Smith & Wesson Inc. (@Smith_WessonInc) February 27, 2023
An now-deleted earlier version of the same tweet saved by Meidas Touch neglected to mention that the gun manufacturer’s new apparel line is called “Perception Brand.” They needed that little extra dash of wink-wink deniability for the inevitable backlash that’ll come from obviously marketing to a violent fascist domestic terrorist group whose leaders are probably going to get convicted of seditious conspiracy against the United States government within the next few weeks.