Fresh off weeks of taking flak from far-right transphobes for a single decorated can sent to a transgender social media influencer, Bud Light will hear more conservative brain cells pop as it announces it is renewing its partnership with the national LGBTQ Chamber of Commerce, the group the certifies LGBTQ-owned business and LGBTQ-supportive businesses, The Street reports.
“Bud Light was brewed to be an ‘Easy to Drink, Easy to Enjoy’ beer for everyone 21+ and that still holds true today,” the company said in a statement. “We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together.” The Chamber said some of Bud Light’s $200,000 payment will go to sponsor a start-up pitch competition for LGBTQ-owned or -focused businesses.
Some estimates put the cost of the conservative boycott of the Bud Light brand at $15 billion based on year-over-year sales, AB InBev reported a first-quarter revenue increase of 13% as well as an overall increase in sales volume of 1%.