A new round of ads by Republican Voters Against Trump features five of the fat bastard’s former voters telling the camera why they’re switching to supporting Kamala Harris this year. They’re all middle aged and white, which is obviously the correct demographic to target and build the permission structure for reluctant would-be Trump voters in that cohort to switch.
RVAT founder Sarah Longwell is a pretty freaking sharp consultant who constantly runs focus groups and does a pretty good podcast about them. She’s basically the alpha wolf of the Never-Trumper movement, so far be it from us to question her here, but we were to understand that this sort of pitch was always supposed to open with why these people supported Trump in the first place and then go into why they decided to walk away from MAGA… Maybe it’s just time constraints?