“Enron Corporation today announced its relaunch as a company dedicated to solving the global energy crisis. With a bold new vision, Enron will leverage cutting-edge technology, human ingenuity, and the spirit of adaptation to address the critical challenges of energy sustainability, accessibility, and affordability,” says a statement at Enron.com/pages/newsroom, dated December 2nd, 2024.

A community note on every tweet so far by “Enron” says it’s a “crypto scam masquerading as bankrupted Enron Corporation,” without any further details save for a link to the Wikipedia page for Enron’s collapse. That article itself makes no mention of this current “relaunch” or crypto.

Something’s not adding up here. The website looks like a decent amount of work was put into the production value. It was not just slapped together even if there’s maybe some (very subtle) signs of corner-cutting. Whoever put it together knew what they were doing and how to make it look pretty slick. There’s also the question of who the hell would hijack freaking Enron to be the brand fronting a crypto scam. Might as well be Washington Mutual, Bear Stearns, or Lehman Brothers.

There’s even a merch store that looks very real. On the other hand there are no names of anyone on the site, save for some very fake looking employees on the “Careers” page. The language across the site is extremely vague and anodyne. The banner on the Twitter page says “World’s Leading Company.” The “Repentant” part of the mission statement saying “Acknowledging and taking responsibility for past mistakes isn’t merely for show – it reflects our commitment to ethical practices moving forward. Our goal isn’t just to repair relationships through transparency, but to build a lasting foundation of trust and sustainable growth,” is both fucking funny and weird.

So we’re leaning pretty heavily towards this being fake and that nobody is literally relaunching Enron in 2024. To what end, we don’t know, and we doubt the “crypto scam” theory. The likeliest is that this is just some prank, maybe a “stealth marketing” campaign for something else. The fact that they bought up Enron.com and put all the work in speaks to some level of sophistication.