“While everyone knows the age-old question ‘is a tomato a fruit or a vegetable?’ recently, thousands have started asking, ‘if tomatoes are a fruit, is ketchup a smoothie?’ Today, the global leader in ketchup, HEINZ, teams up with the world’s largest smoothie brand, Smoothie King, to go all in and settle the debate. Introducing: The HEINZ Tomato Ketchup Smoothie, the first-ever ketchup-based smoothie, which blends real fruits with HEINZ Simply Tomato Ketchup to create a delicious and refreshing summer sip. Launching during peak tomato harvest season, when HEINZ tomatoes are the ripest, the limited-edition smoothie is now available exclusively at select Smoothie King locations nationwide, while supplies last,” says a press release from Smoothie King on what sure feels like a sign of a decline of human civilization both irreversible and steadily accelerating.

No, a silly novelty product from a mall food court smoothie chain made with “sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of HEINZ Simply Ketchup” isn’t in and of itself on the level of a genetically engineered virus that turns the infected into mindless cannibals or a massive, unexpected meteor shower but the meteors are slowing down as they enter Earth’s atmosphere as if they have reverse thrusters. Plus they all appear to be the same size and shape. And heading toward major cities and strategic military sites.

It’s nothing like that. The ketchup smoothie’s more of a vibe than a flashing klaxon. A sign that something’s really, seriously off even if one can’t fully elucidate it. Those disturbed by this collab may find a modicum of solace in the new Reese’s x Oreo mashups, hitting stores this month.