With the sudden, impetuous transition to rename Twitter to “X” which appeared to happen when he had another uncontrolled impulse to destroy a once-dominant social media enterprise, Elon Musk ordered the Twitter bird removed from all company property, from the website itself to emails. Instead of the pleasant light blue bird icon, now the site is bedecked with a generic black-and-white “X” in the corner, a simplistic and uninspiring design that denotes nothing but laziness and poor planning.
And speaking of poor planning, Musk’s need for immediate compliance and fulfillment led to an order Monday for crews to remove the bird icon from the exterior of Twitter’s San Francisco headquarters. But Musk never obtained the needed permits for the equipment, the work, or the need to partially block a city street to do the work safely, so the city shut it down. Symbolic of Musk’s disastrous tenure, the company’s building now stands with a half-disassembled logo on the front until Musk can figure out who he needs to hire to fix it.