Republican strategists and politicians are looking to shift away from using the term “Pro-Life” to describe their abortion policies, seeing as how the decades-old sobriquet is quite resonating with voters it did before the Supreme Court took away the right to choose, NBC News reports.
“Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever, and ‘pro-choice’ now can mean any number of things,” said Missouri Senator Josh Hawley, evidently lost on what might have given voters that idea other than that literally women cannot get an abortion at all in a number of Red States nor can they be given critical life-saving medical procedures that no reasonable person would consider to be an elective abortion. “So the conversation was mostly oriented around how voters think of those labels, that they’ve shifted. So if you’re going to talk about the issue, you need to be specific,” Hawley continued about the “branding problem.”