In a section of a Monday corporate blog post headlined “Prioritizing our investments” Amazon writes that “While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion. After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods stores. Customers can continue to shop Amazon Fresh online in available areas for fast and convenient delivery. We’re grateful to our team members for their many contributions over the years and are working whenever possible to help them find roles elsewhere in Amazon, including across our vast operations network.”

Whatever. No reason to doubt that they can shuffle workers elsewhere or retrain them as Whole Foods staff for the rebranded stores. Whether they can do so without screwing them out of current salary or advancement opportunities is another question. Still better than axing them altogether.

It’s the “prioritizing our investments” part that rings a tad hollow given that the announcement comes as the global megacorporation also paid $40 million to produce the soon-to-launch Melania Trump “documentary” and another $35 million to market it. Maybe, just maybe, that grand total of $75 million that could have gone to some kind of all-hands effort toward salvaging the sunk cost of developing 21st century convenience stores that calculate your tab without a cashier.