“Deion Sanders has another layer of synergy added to the mix as he works to revitalize the football program at Jackson State: Pepsi has joined forces with the Southwestern Athletic Conference (SWAC) as a major sponsor. The beverage powerhouse, which Sanders began an association with during the mid-1990s, announced on Monday it has become the primary beverage sponsor for all SWAC football and basketball championship games through 2023. The three-year deal underscores Pepsi’s support for Historically Black Colleges and Universities (HBCUs) and is a component of the brand’s Racial Equality Journey, a series of initiatives the corporation launched in April 2020 with a pledge of $400 million over five years. ‘This is kind of next level,’ Derek Lewis, president of PepsiCo Beverages North America’s South Division, told USA TODAY Sports. ‘The more attention that HBCUs get, the better it’s going to be for the students and also the communities. We’re going to be able to go deeper and wider in this partnership than ever before'” USA Today reported Monday.

The timing is just awful for the MAGA Cancel Mob, who are eager to rebuke Coca-Cola for engaging in “corporate communism” and coming about against voter suppression in Georgia. If Pepsi is welcoming them, they sure have a weird way of showing it by sponsoring an SJW, educational, Black supremacist organization, ebony tower, something something other hyperbole that I won’t repeat here because the joke gets lost when I caricature racists too accurately.