McDonald’s Corporate Blog: “For more than four decades, the McDonald’s Happy Meal has lived up to its name, bringing joy to children and families around the globe. We all know the scene of kids tearing open their Happy Meal boxes, ready to eat and eager to play. And part of what makes this experience so special – in addition to the delicious food – is the iconic Happy Meal Toy. Our customers who love experiencing Happy Meals with the kids in their lives today also care deeply about protecting the environment for this next generation’s future. That’s why I’m excited to share some exciting news that will mean a lot to the millions of families we serve each day.”

“Today we announced McDonald’s ambition to drastically reduce plastics and offer sustainable Happy Meal toys globally by the end of 2025. Transitioning to more renewable, recycled, and certified materials for our Happy Meal toys will result in an approximately 90% reduction in virgin fossil fuel-based plastic use against a 2018 baseline. For comparison, the average person uses more than 220 pounds of plastic annually, so this is equivalent to more than 650,000 individuals eliminating plastics from their lives each year. Protecting the planet for our shared future demands that we look at all parts of our business, including the customer experience. I’m proud that nothing is off the table for our leadership, partners, and families. Together, we’re expanding our positive impact on the environment through the transformation of one of McDonald’s most beloved icons.”