What's a stuffed foam salesman to do? You've expanded your pillow stuffing operation to include products including slippers and sheets. You started an online store that you claimed would rival the e-tail giant, but you're forced to keep a store on that rival when your offering falters. You even started selling coffee–because when you think of sleeping soundly on the company's primary product, you think of $24-per-pound coffee. And you continue to try to undermine the Constitution while facing billion-dollar lawsuits to boot. Something's gotta give.
Well, something's giving: Mike Lindell has put up for auction more than 850 pieces of equipment and office furniture, including trucks, forklifts, packaging machines, and industrial sewing machines. Lots and lots of sewing machines.
Lindell tells the Minneapolis Star Tribune that product boycotts and the fact that large retailers like Walmart, Target and Kohl's have all dropped his products–leading to a $100 million reduction in annual revenues–forced the move. "It was a massive, massive cancellation," Lindell said Monday. "We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us." Being a private company, Lindell's business revenues aren't public, but Lindell told the New York Times MyPillow had more than $300 million in revenue in 2019.