McDonald’s, a brand known for its consistent food quality and bathroom cleanliness which can both be characterized as generally adequate, will expand its portfolio with a new franchise brand called CosMc’s aimed at the coffee market, CBS News reports.
The brand targets customers currently going to drink-centric stores like Dunkin’ Donuts and Starbucks. CosMc’s menu will feature drinks, but it will have some McDonald’s staples like the Egg McMuffin available. Unlike McDonald’s, customers will have greater options to customize their orders instead of just what’s on the McMenu.