As Trump Media’s stock continues its tumble–it closed down another 14% on Tuesday, dropping to 22.97, one-third the value at its peak at the end of March–the company’s executives are already planning for their next steps even with their initial offering, Truth Social, floundering. According to CNBC, Trump Media plans to launch an as-yet-unnamed “content delivery service” which will, of course, be a subscription that automatically renews.
“With our streaming content, we aim to provide a permanent home for high-quality news and entertainment that face discrimination by other channels and content delivery services,” Devin Nunes, the company’s ersatz chief executive, said. “There is a lot of great content that simply can’t find an audience for unjust reasons, and we want to let these creators know they’ll soon have a guaranteed platform where they won’t be canceled.”
With no announced timeframe–not even Trump’s infamously inaccurate “in two weeks”–the new venture will debut first on Truth Social, then expand into a dedicated streaming service, and then launch a cable television network. The plan sounds as though the company wants to see what kind of audience it can attract to Truth Social using paid “creators,” which they’ll then post as streaming content.