“We don’t comment on internal strategy or investment decisions, but we can confirm what’s public, our current media buy in North Carolina expires tomorrow, and no further placements have been made. RGA remains committed to electing Republican Governors all across the country,” says Republican Governors’ Association Director Courtney Alexander in a statement to Medium Buying.
Yeah that’s about as clear as a message as you can get about how the RGA feels about North Carolina Lt Gov Mark Robinson’s chances of defeating Dem AG Josh Stein, despite the sort of contradictory “RGA remains committed to electing Republican Governors all across the country.” She could have said “the rest of the country,” and even then it’s a pretty slow year since North Carolina was (at one point, theoretically, before Big Mark won the nomination) really the only competitive race in 2024. There are only 11 state gubernatorial races, plus two territorial ones, that coincide with presidential election years. Through whatever quirks of history most of them – 36 state, three territorial – are held during the midterms, while the remainder are in the odd-numbered years.
The RGA can hang onto their cash and wait until next year’s Virginia and New Jersey races.