“Long John Silver’s, the brand famous for hand-battered fish and golden shrimp, is making waves with an unexpected announcement: a new look that puts chicken front and center. The company revealed a redesigned logo that swaps its signature fish illustration for a stylized chicken, accompanied by a new ‘CHICKEN + SEAFOOD’ lock-up. The refreshed design is being rolled out across digital platforms will be further cemented with the unveiling of a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400,” says a press release from the iconic friend sea-meat brand, openly betraying its sea-based roots.