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Taco Bell bets “street” a the right adjective to add to new product

“Taco Bell’s Chicken Bacon Ranch Street Chalupas reimagine the ultimate comfort trifecta with street‑style energy – a hit of nostalgia that’s anything but rehashed. Giving Chicken Bacon Ranch the full Taco Bell treatment, it tucks slow-roasted chicken, crispy bacon, and creamy avocado ranch into a toasted cheddar Street Chalupa shell, delivering a crave-crushing street taco built on a flavor pairing that needs no introduction,” says a Taco Bell press release issued Thursday.

“Known for reinventing familiar flavors through unexpected formats, Taco Bell pairs the beloved Chicken Bacon Ranch combo with one of its best-selling innovations, Cheesy Street Chalupas, a format that cements its cult following with every return. The result: comfort food nostalgia, with a bold, modern twist that only Taco Bell could deliver,” the release continued emphasizing the “street” aspect that seems kind of dicey at best. Possibly even within range of “bus station restroom floor chaulpas.” They really think this play for “authenticity” is the right call given their reputation?

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