“Enjoy soup like never before – Progresso™, your go-to for comforting, premium soups, is innovating beyond expectations this cold and flu season with the launch of the first-ever limited-edition Soup Drops. What’s a Soup Drop? Well, it’s soup you can suck on, of course! While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, ‘Hold my spoon!’ Progresso Soup Drops deliver the classic, hearty flavor of Progresso Chicken Noodle Soup in a format that will definitely SOUPrise fans – it’s a convenient hard candy drop – reminding you of the comfort you can find in a bowl of Progresso Soup. These savory drops are arriving for a limited time this month for National Soup Month, right at the height of cold and flu season. Now, there’s no spoon needed to dive into the classic taste of the iconic Progresso Traditional Chicken Noodle Soup, but you certainly can reach for the real thing if you’re looking for that feeling of a hug in a bowl!” says General Mills in a press release, and yeah they’re fucking serious with this “soup you can suck on,” um, candy.

The release continues with a quote from General Mills Progresso Unit VP Maria Comings. “For decades, Progresso Soup has brought you cozy comfort on chilly days or when you’re under the weather. When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want,” said Comings. It’s not clear if this was her idea or what.

One more section from the press release: “While this new savory hard candy may be a first for the brand, it will have soup fans feeling like they just slurped a spoonful of Progresso’s iconic Chicken Noodle Soup that they know and love. That favorite flavor is packed into each drop – it’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds. And the best part is you can enjoy Soup Drops anywhere – in the carpool line, during a grocery run, while folding laundry, sitting at the doctor’s office or hiding out under the covers. The coziness you crave is just one Drop away!”