“Texas Democrats say they will roll out a 7-figure digital ad buy closer to Election Day as part of a a reinvigorated effort to win a huge electoral prize for Joe Biden, partly by turning out minority voters in the state who are seen as the key to a Democratic victory” The Hill reports.
“The new push signals that Democrats think they have a real shot of turning Texas blue in the presidential election for the first time since Democrat Jimmy Carter defeated President Gerald Ford in the aftermath of the Watergate scandal.”
“In addition to the ad buy, which will materialize closer to November, the party is also doubling down on its commitment to get 2 million Texans registered to vote for November. This plays into the party’s already-established strategy of winning back the state House this cycle.”