The term “kayfabe” refers to insider pro wrestling slang akin to what theater producers might call “diegesis”: the elements internal to the performance as staged for the audience. For example, WWE or AEW wrestlers who are close friends behind the scenes will meet with scriptwriters prior to a show to discuss the “in kayfabe” improvisational beats of their on-camera blood feud in order to advance a storyline about this or that contested championship belt or other plot device. Contrast with “shoot,” which would be some sort of breaking of character, an example being a wrestler with real-life personal enmity of another purposely inflicting injury on that IRL antagonist in front of the audience instead of pulling punches. Or punching Vince McMahon like Bret Hart did once.
Jim Jordan is not a pro wrestler – even though, fucking hilariously, Amazon classified listed 2022 book “Do What You Said You Would Do” as a “Wrestler biography” alongside various unauthorized bios of WWE figures such as John Cena and Cody Rhodes. He’s just a former NCAA Division I sport wrestler who was legitimately very successful at it if less so at preventing his charges from being sexually molested by a sick fuck doctor while Jordan served as an assistant coach at Ohio State.
And yet it’s pretty difficult not to see the very goddamned obvious kayfabe of this Axios article about Jordan issuing subpoenas to eight major Obamacare market insurers – Elevance, CVS, Centene, GuideWell, Oscar Health, Kaiser Permanente, Health Care Service Corporation and Blue Shield of California – in what the “Be Smart” bullet-point factory writes is “part of a widening investigation of potential fraud surrounding the use of premium subsidies in the individual market.”