“After hitting the jackpot with Donald Trump’s endorsement for MyPillow and after a million-dollar bet on Fox News ads had paid out handsome returns, Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the ‘Big Lie’ that Dominion had stolen the 2020 election. As when MyPillow previously faced legal action for deceptive marketing campaigns, Lindell knew there was no real ‘evidence’ supporting his claims. And he is well aware of the independent audits and paper ballot recounts conclusively disproving the Big Lie. But Lindell – a talented salesman and former professional card counter – sells the lie to this day because the lie sells pillows. MyPillow’s defamatory marketing campaign – with promo codes like ‘FightforTrump,’ ’45,’ ‘Proof,’ and ‘QAnon’ – has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases” reads the civil complaint filed by Dominion Voting Systems against Mike Lindell.