There’s a non-zero chance that Anheuser-Busch will end up regretting this. Like it sounds good on paper and companies do packaged instant wins all the time. It very well could end up that the winner finds the golden can while enjoying a Bud Heavy on a weeknight, safely at home watching an NHL or NBA game in a recliner. But what happens when a bunch of hunters somewhere in West Texas are already shitfaced and the one who finds it isn’t the one who actually bought the case? That going to be resolved peaceably when they’re all armed with rifles and crossbows? Is it going to end well if it’s found at a party in a rough neighborhood in Los Angeles or Chicago when people are already drunk and ornery? They better pray they don’t end up accidentally causing a bloodbath.