The conservative boycott of Bud Light for marketing their product to the LGBTQ community by reaching out to a transgender activist was as flat as, well, a three day old Bud Light, with parent company Anheuser-Busch InBev’s CEO saying it barely made a dent in sales.
As reported by TheStreet, CEO Michael Doukeris said on an investor call the total impact of the conservative boycott was minimal: “With respect to the current situation and the impact of Bud Light sales, it is too early to have a full view — Bud Light’s volume decline … would represent around 1% of our overall global volumes for that period.”
AB InBev‘s first quarter overall sales were up 13% in the first quarter, generating a profit of $1.3 billion, or 65¢ per share. A one percent loss of sales would equate to a–(carry the one, calculate the square root of negative pi)–roughly 60¢ per share quarterly profit, before expected growth.