McDonald’s is ending its DEI program in what’s seen as a direct response to MAGA activist Robby Starbuck harassing them on Twitter… Well that’s how Axios reported it in their article, one that linked to a letter from the McC-suite to franchisees about the changes to corporate policies.
“We are retiring setting aspirational representation goals and instead keeping our focus on continuing to embed inclusion practices that grow our business into our everyday process and operations. We are pausing external surveys to focus on the work we are doing internally to grow the business. We are retiring Supply Chain’s Mutual Commitment to DEI pledge in favor of a more integrated discussion with suppliers about inclusion as it relates to business performance. We are evolving how we refer to our diversity team, which will now be the Global Inclusion Team. This name change is more fitting for McDonald’s in light of our inclusion value and better aligns with this team’s work,” said the letter attributed to CEO Chris Kempczinski and a long list of other execs, emphasis ours on the part about changing the name of the team from diversity to inclusion.
Not sure what else to add here. The letter is literally titled “Our Commitment to Inclusion at McDonald’s,” but if a fucking freak like Robby Starfuck thinks this is a victory then let him have it.
Also noting that the letter listed a Jill McDonald as the the company’s “President, International Operated Markets.” That’s gotta suck for her. “Hey Jill does your husband wear the makeup and wig in bed?” “He’s seen Grimace’s dick when they were changing in the locker room, right? What’s it look like? Is it furry too?” “Can we just call you McJill so it gets less confusing? Thanks, McJill.”