The people who know say don’t take time to consider Donald Trump’s latest scam: a leap into the luxury watch market with a limited edition Trump watch that sells for six-figures. According to the Hollywood Reporter, Trump’s watch was cobbled together by some no-name assembler, probably in China.
“This is cobbled together, patently unoriginal and vastly overpriced,” the editor of A Blog to Watch, a popular site among enthusiasts for timepiece information and education. “It’s very clear he’s working with a white labeler, which is nothing new. Anyone can go to a white labeler and say, ‘I want a watch with this case, this bracelet and these other details,’ and a white labeler will Frankenstein it together, put your name on it and sell it to you. But the price you sell it for is up to you. That the markup came from someone on Trump’s team is obvious here. Even the $500 piece from another brand would go for maybe $200.”
“I belong to a collector group that maintains an ongoing group chat, and the initial reaction was that it had to be fake. After that, everyone was laughing,” the anonymous marketing director for an unnamed Swiss watch company said of the $100,000 Trump watch. “When you look at all of them, they scream Chinese-made watch. None of them is worth the asking price.”