Domino’s, the number one pizza chain in America when measured by total dollar value of sales is offering pizzas at 49% off. “The discount is available now and will run until May 23. It can only be applied to menu-price pizzas, which means it cannot be used in conjunction with other discounts or promotions. Eligible orders must be made online and use Domino’s Carside Delivery service” introduced by the company last year, and between 4 pm and 9 pm only, reports eatthis.com.
Pizza delivery saw a banner year in 2020. “However, with indoor dining slated to return later in the year, and with major segments of the fast-food industry throwing their weight behind third-party delivery services like Uber Eats and DoorDash, pizza giants will likely experience slower sales growth, as well as greater competition in delivery… The 49%-off offer helps direct customers to the Carside Delivery service, as well as Domino’s digital ordering platforms, which could help the chain reposition itself as something other than a delivery brand.”