“Super PACS are pouring millions of dollars into advertising to target white, rural and working class voters who swung from Barack Obama in 2012 to Donald Trump in 2016, a bloc that is critical to winning the White House this year” Bloomberg reports.
“Nowhere is this more evident than in Pennsylvania, which so-called Obama-Trump voters narrowly turned red in 2016. More than $11.4 million in ads have been booked to run there in August, more than in any other state. The two biggest spenders this month in the critical battleground, pro-Trump America First Action and AB PAC, which supports Joe Biden, are targeting their messages to that narrow segment of persuadable voters who could again help determine who wins the White House in November. Biden leads Trump in the Keystone State, 49.4% to 43.4%, according to the RealClearPolitics average of polls. It’s a state Trump won by less than 1 percentage point in 2016 after Democrats won it for the six straight previous elections.”