“Oscar Mayer ushers in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined ‘Frankmobile’ pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat,” says Oscar Meyer in a Wednesday press release.
“The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, ‘Keep It Oscar,’ to delicious new heights. From Frank-themed whistles to comical ‘please do not lick’ decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously,” the press release continues, as if this isn’t definitely fucking about people snickering over the word “Wiener” and the “do not lick” decals. Total baloney, just like the time they tried to change how the word is spelled. Well, the second time, since “bologna” is stupid.