House Minority Leader Hakeem Jeffries’s House Majority PAC is reserving $146 million in an initial round of TV spots and $40 million in digital ads in nearly 60 media markets in what the group’s president, Mike Smith, calls a “trench warfare” battle to win the majority, CNN reports.
“We need four seats to win back the majority. That’s it. It’s a very tough four seats. Every single one of those is going to be trench warfare. We’re going have to invest a lot of money, hence the $186 million, but there’s a clear path to doing it,” Smith said, adding that redistricting had narrowed the pickup opportunities. “I would anticipate that it will be a relatively narrow majority… The universe has gotten smaller in terms of the most competitive seats, for sure.”