A new ad by Portland-based Webby winning media company Eleven Films has promoted the hashtag #VoteForOurLives to trend on Twitter.
Set to the Kasey Anderson acoustic version of the song “The Dangerous Ones,” the ad features video of events from 2020 interspersed with art and animations depicting those events.
#VoteForOurLives is trending!
Let’s get this to a million views and beyond 👊🇺🇸
— Eleven Films (@ElevenFilms) July 2, 2020
The video contains scenes of voters protesting to enter a Louisville, KY polling place, protests of police violence, and interviews with people who overcame obstacles to cast a ballot.
Also included are videos of the Boomer woman in St. Louis pointing a gun at peaceful marchers, republican supporters waving Confederate flags, and Trump declaring, “I am a nationalist.”
The campaign is designed to spur voter registration and turnout by highlighting the feeling many have that the nation is at a tipping point.