“New York Attorney General Letitia James today announced that her office has stopped Super 4 Seasons, a Rockland County car wash company, from running a discriminatory scam that targeted Jewish customers preparing for Passover. In the days leading up to Passover, many Jewish families clean their homes, cars, and other spaces to remove ‘chametz,’ or leavened products. An Office of the Attorney General (OAG) investigation found that in the weeks leading up to the holiday, Super 4 Seasons advertised a ‘Passover Special’ cleaning promotion, targeting Jewish customers, that cost more than three times the standard price for the same service. Attorney General James is requiring Super 4 Seasons to immediately stop promoting or offering any discriminatory car wash special and, if the company fails to do so, pay a $75,000 penalty,” said James’s office in a Monday press release.
“The OAG opened an investigation into Super 4 Seasons in April 2024 after receiving several complaints that the car wash company was knowingly charging Jewish customers $169 for a service that was otherwise available for just $47. As part of the investigation, OAG conducted undercover testing, interviewed complainants, and reviewed thousands of the company’s sales entries.”
“The OAG found that Super 4 Seasons had promoted similar Passover-specific services dating back to at least 2018 and that in the weeks leading up to Passover, Jewish customers had been routinely denied access to standard pricing and were falsely told that only the high-priced ‘Passover Packages’ were available. The OAG investigation also found that Super 4 Seasons persistently posted promotional signs advertising that only ‘Passover Packages and Up’ were available, falsely claiming that standard services were not offered ahead of Passover. When an OAG investigator dressed in traditional Orthodox Jewish clothing inquired about standard pricing, he was told the car wash is ‘not doing anything except shampoos and Passover cleanings right now.'”